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Creating Value: The Power of Story in Business

We explore how adding story to products and services can transform them from mere transactions into memorable experiences.

In today’s episode, we're joined by special guests Iris and GrandDude as we delve into the art of turning everyday transactions into meaningful stories. We explore the power of storytelling in brand building like Apple and Chewy have done. We even give a shoutout to our friend Nick Runyon. Learn how human connections can transform mundane transactions into impactful experiences. Let’s create connections, not just transactions!

Check out today’s blog from Seth here.

00:00 Introduction of Special Guests

00:56 The Importance of Storytelling in Business

03:31 Examples of Effective Brand Stories

06:46 Personal Experiences with Customer Service

09:14 Conclusion and Final Thoughts

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