In this episode of Seth Said What?, we reflect on the July 15, 2024 entry from Seth Godin’s blog—centered on sunk costs and the quiet courage of reinvention.
Holly and Daniel wrestle with the tension between honoring our past and not being held hostage by it. Holly shares how getting laid off taught her to more quickly pivot without clinging to outdated roles or obligations, while Daniel challenges the idea that “it is what it is” is ever a useful mindset. Instead, we explore the concept that sunk costs are gifts from our former selves—and that we get to say, “no thanks.”
If you're in a season of transition, wrestling with change, or just tired from the grind, this one's for you. Let it remind you that every day is a chance to choose again.
Timestamps:
00:00 Introduction and Car Cameo
00:32 Seth’s Post: “Sunk Costs and the Framework for Forward Motion”
01:25 Reinventing Yourself (Even After a Law Degree)
03:08 Holly on Bravery and Letting Go of the Past
04:40 Daniel Hates “It Is What It Is”
06:10 How the Past Gives You Both Scars and Superpowers
07:00 Is the Grind Worth It? (Yes.)
07:45 Final Word: The Privilege of New Decisions
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