In this episode, we dive into the concept of value creation and scarcity in business, inspired by today’s article by Seth. Daniel discusses a fundamental business law that states no one buys anything unless it produces more value than it costs.
We then explore the fascinating business model of Switchyard, a novel coworking space that combines scarcity and community to create immense value. The discussion covers the unique aspects of Switchyard’s membership strategy, their focus on smaller fast-growing cities, and the allure of their club-like coworking environment.
We also share insights from Nick & Dawson over at
substack where they broke down what they’ve learned studying membership and club brands like Switchyards here.Additionally, we brainstorm ideas on creating scarcity and value in personal coaching (like Holly’s coach Allie has done!) and other business models, and flirt with the concept of combining coworking spaces with childcare as a potential market opportunity.
00:00 Introduction and Greetings
00:27 Understanding Value Creation
02:01 Case Study: Switchyard’s Business Model
06:22 Exploring Scarcity and Value
09:48 Innovative Business Ideas
20:14 Concluding Thoughts and Farewells
